Hands-on support at every stage to help you build smarter and grow stronger
The smart ones know when to bring in the right partners
Find a factory
Think of it like a relay race. A product designer or industrial design firm hands us the baton at the prototype stage, and we take it from there into production.
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Product development & DFM
What makes us different: We're not trying to be your design firm. We're trying to make whatever YOUR design firm hands us better, cheaper, and faster to manufacture. Most sourcing companies skip this layer entirely...they just quote whatever spec comes. We refuse to do that.
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Production Setup & Management
What makes us different: Each of the three layers below is hard, slow, and unglamorous work that almost no other sourcing company will touch. We do them because they add up to 10-20% in unit cost savings, fundamentally better quality, and the kind of structural IP protection that your retail buyer's lawyer will actually believe.
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QC, Compliance & Testing
What makes us different: Most QC services charge per-inspection. Ours is built into the relationship. We win when you grow, which means our incentives are aligned and we’re motivated to find issues AND fix the root causes, not just count problems. We also handle the compliance and certification work most sourcing companies offload back to the founder, because retailer rejections and customs holds cost everyone time.
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Negotiation
What makes us different: We're not in the middle of a transaction. We're in the middle of a long-term relationship where the factory wants to keep our business across all of our clients. That's leverage you can't replicate as a single founder. When our team in China sits down for tea with a factory owner, the conversation isn't "give us a discount on this order."
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Logistics & shipping
What makes us different: Most sourcing companies hand you off to a freight forwarder and call it done. We treat shipping as part of the relationship. The decisions we make on packaging, mode, and routing have real margin impact, and we're optimizing them on every order, not just the first one.
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Founder support
What makes us different: almost every sourcing company is transactional. They quote, they manufacture, they ship, they invoice. We're different. We’re built for the long-term relationship, which means small advisory moments aren't billed separately.
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We're an outsourced, fractional sourcing and manufacturing department for consumer product brands. We get your stuff made in China. Think of us like the general contractor building your house. You talk to the general contractor, and they go figure out the best plumber, the best electrician, and the best framer to use. That's how we work. You come to us with what you need and then we go find the best factory for your specific product, matched to your size/scale, and then we run that relationship for you. Our US team collaborates with founders during normal business hours. Our China team is in and out of factories every day. It works best when you just treat us like an extension of your team. We handle product sourcing, sample development, factory negotiation, sub-supplier control, quality inspection, tooling, shipping coordination, and a whole lot more so that you can focus on sales, marketing, and scaling your business.
Founders who already have a working product, a working sales operation, and are out in the wilderness trying to manage their own China manufacturing. That's our sweet spot. Most of our best clients came to us because they were burning hours messaging someone named Cindy on Alibaba at 11pm, or they were getting poor results from their “guy in China" agent/freelancer, or they were with a trading company that kept moving production to different factories behind their back. If you're running an Amazon brand doing reorders on repeat, or you're a Shark Tank brand that needs to scale into retail, or if you've got five products and want a single point of contact instead of juggling five factory relationships...we're built for you. You focus on what you're great at and we handle the manufacturing side in China. That's the ideal partnership.[See: Am I too early to work with you?]
Our US team is based in Austin, Texas with an additional office in Grand Rapids, Michigan. Our China team is based in Dongguan. The structural reason this matters: US-based founders get to work with our project managers during normal US business hours instead of staying up at midnight trading emails with a Hong Kong trading company. Time zones are one of the most underrated pain points in direct China sourcing. We remove that pain by having a US-based layer on top of our boots-on-the-ground China team.
We've worked with 52+ brands to date, including a dozen Shark Tank companies. Our active client base spans pet products, outdoor gear, kitchen and baking, personal safety, audio electronics, packaging, kids toys, sporting goods, and drinkware. If you want references from a client in your category, just ask us on your discovery call. We're proud of our work and our clients are happy to vouch for us.
