NightCap was already making waves. Viral press, a Shark Tank deal, and a mission that mattered: stop drink spiking with a smart, wearable product. But when it came time to evolve the product, their manufacturer flat-out said: “Can’t be done.” That’s where we came in. Go Get Made didn’t just say “yes”—we got it done, better and cheaper. Here’s how a fast-moving, impact-driven brand unlocked a 30% cost reduction, a stronger product, and a renewed path to scale.
A Smart Brand with a Stuck Supply Chain
When we met Shirah and Michael Benarde—the brother-sister founders behind NightCap—at the Shark Tank Reunion in Tampa, they didn’t need a pitch deck. They had traction, vision, and urgency.
NightCap’s scrunchie-turned-drink-cover had gone viral, earned a deal with Lori Greiner, and landed on shelves at Forever 21. The brand was doing what most startups dream of: growing with purpose. But their manufacturing partner? Not keeping up. They had a list of essential product updates and a clear brief. Their supplier told them it couldn’t be done. They didn’t need another consultant. They needed a partner who could roll up sleeves and solve. Fast.
Pressure, Meet Possibility
We told Shirah and Michael what we tell every founder: “Send us the product. Send the changes. We’ll take it from here.” Within days, our China team had the product on the table, the list of changes in hand, and a plan in motion.
Every requested change? Done.
Tighter production process? Done.
Fresh eyes on cost-saving opportunities? You bet.
By the time their first shipment rolled out in May 2025, the product wasn’t just improved—it was more manufacturable, more scalable, and nearly 30% more cost-efficient.
- Let’s be clear: we didn’t cut corners, we cut inefficiencies. That’s what happens when execution meets strategic engineering.
Safety, Scaled
With a stronger product and healthier margins, NightCap was ready to scale again—with confidence. Now selling in 40+ countries, stocked by national retailers, and championed by everyone from Bumble to the U.S. military, NightCap isn’t just a clever product—it’s a movement. And while their mission is what drives them, our mission was to make sure nothing in the supply chain could slow that momentum down again. We’re proud to say: it hasn’t.
Built for Founders Who Don’t Sit Still
NightCap is what happens when a powerful mission meets the right partner at the right time. At GGM, we didn’t reimagine the brand. We reengineered the path forward—precisely, efficiently, and always founder-first.
You bring the big idea. We’ll help you get it made. For real.
Working with this company has been a game changer for us. Their innovative approach and dedication to our project made all the difference. I highly recommend their services to anyone looking to elevate their business.
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FAQs
Find answers to your most pressing questions about scaling and growth strategies.
Scaling refers to the process of increasing your business's capacity to grow. It involves optimizing operations, enhancing production, and expanding market reach. Effective scaling ensures that your business can handle increased demand without compromising quality.
To scale effectively, focus on streamlining processes and leveraging technology. Establish a strong supply chain and maintain quality control. Additionally, ensure that your team is aligned with your growth objectives.
Common challenges include managing cash flow, maintaining product quality, and ensuring supply chain efficiency. Additionally, businesses often struggle with scaling their workforce and adapting to market changes. Addressing these challenges proactively can lead to smoother growth.
You should consider scaling up when you consistently meet demand and have a solid customer base. Additionally, if your operational processes are efficient and your finances are stable, it may be the right time. Always ensure that your infrastructure can support growth before making the leap.
GGM offers tailored strategies to help businesses scale effectively. Our team provides hands-on support, ensuring that your operations align with growth goals. We also assist with supply chain optimization to enhance efficiency and reduce costs.