NightCap was already making waves. Viral press, a Shark Tank deal, and a mission that mattered: stop drink spiking with a smart, wearable product. But when it came time to evolve the product, their manufacturer flat-out said: “Can’t be done.” That’s where we came in. Go Get Made didn’t just say “yes”—we got it done, better and cheaper. Here’s how a fast-moving, impact-driven brand unlocked a 30% cost reduction, a stronger product, and a renewed path to scale.
When we met Shirah and Michael Benarde—the brother-sister founders behind NightCap—at the Shark Tank Reunion in Tampa, they didn’t need a pitch deck. They had traction, vision, and urgency.
NightCap’s scrunchie-turned-drink-cover had gone viral, earned a deal with Lori Greiner, and landed on shelves at Forever 21. The brand was doing what most startups dream of: growing with purpose. But their manufacturing partner? Not keeping up. They had a list of essential product updates and a clear brief. Their supplier told them it couldn’t be done. They didn’t need another consultant. They needed a partner who could roll up sleeves and solve. Fast.
We told Shirah and Michael what we tell every founder: “Send us the product. Send the changes. We’ll take it from here.” Within days, our China team had the product on the table, the list of changes in hand, and a plan in motion.
Every requested change? Done.
Tighter production process? Done.
Fresh eyes on cost-saving opportunities? You bet.
By the time their first shipment rolled out in May 2025, the product wasn’t just improved—it was more manufacturable, more scalable, and nearly 30% more cost-efficient.
- Let’s be clear: we didn’t cut corners, we cut inefficiencies. That’s what happens when execution meets strategic engineering.
With a stronger product and healthier margins, NightCap was ready to scale again—with confidence. Now selling in 40+ countries, stocked by national retailers, and championed by everyone from Bumble to the U.S. military, NightCap isn’t just a clever product—it’s a movement. And while their mission is what drives them, our mission was to make sure nothing in the supply chain could slow that momentum down again. We’re proud to say: it hasn’t.
NightCap is what happens when a powerful mission meets the right partner at the right time. At GGM, we didn’t reimagine the brand. We reengineered the path forward—precisely, efficiently, and always founder-first. You bring the big idea. We’ll help you get it made. For real.
Kristinn Massay
Head of marketing, Go Get Made
